Bhang's marketing director Milka Subotic speaks on creating consistency during a panel at CanExec Summit 2021:
"Milka Subotic, marketing director of Bhang Inc., said consistency has to be examined as a whole picture – from product development, to packaging, to marketing, and to overall consumer experience. A strong brand identity will make for a loyal consumer base, even as a brand moves through the Canadian market and the United States market."