Because of the legalization pilot attempts, Switzerland has a lead over other countries, says Luc Richner, who founded cannabis software. “The whole world is watching what's going on in Switzerland,” he continues. The American Jamie Pearson, CEO of an edible cannabis company, also believes that now is the right time to invest in cannabis. "The question is not whether cannabis will be legalized, but when," she says. Getting on early is therefore worthwhile.