Today, Vana™, the leading compliant marketing platform for cannabis and CBD, partners with major mainstream publishing organizations. Vana’s mission is to propel cannabis brands into the forefront of mainstream advertising and digital commerce.
Through partnerships with premium publishers like BuzzFeed, Thrillist, and USA Today, Vana is enabling certified cannabis brands to advertise with confidence, connect with broader audiences, accelerate business growth, and make informed decisions about their marketing spend.
Vana verifies the state ID of every brand before allowing them onto the platform and only works with state-licensed cannabis and CBD partners such as Day One, Rove, and Bhang to implement compliant marketing. The Vana platform also leverages proprietary age-gating and state-gating technology to place compliant cannabis and CBD advertisements on top-tier media properties.